The key to writing persuasively is to make your content meaningful to your audience using ethos, pathos, and logos.

For your introduction, think of what you can say to grab the audience's attention. What is it about your particular type of racism that needs urgent attention in order to be stopped? Retell a story you found in your research, write about the shocking statistics of the frequency of its occurrence, or even put your audience into a scenario where they are victims of this type of racism. Use pathos to put emotions into it, which is a big part of persuasion. Use at least five sentences in your introduction to set up the seriousness of the racism. Finish the introduction with a thesis statement that informs the audience about your intention in this essay which is to show them why this type of racism is so horrific and what can be done to change it.

Within the body of your essay, explain as much as you can about the severity of the crimes, the frequency of them, and why they happen. Be specific, site quotations and facts from research, and utilize logos, logic, to link the fact together to show the urgency for action. Your next paragraph should be to move your audience to act. What can we do to stop this type of racism? How can we change our actions, our words, our deeds to make a difference? Give a specific plan of action to rid our world of this racism.

For your conclusion, tell us what will happen when our world is different. Forecast how our world will be better when we are more accepting of others differences. Utilize emotions to make people want to act.